Color palettes for true digital natives

Generation Z (Gen Z) is generally defined as those who were born between 1997 and 2009. They are true digital natives known for their entrepreneurial spirit, social activism, and desire for authenticity. They value diversity, inclusivity, and are often seen as trendsetters in areas such as fashion, music, and technology. As part of our Generational Palettes collection, PPG has curated three color stories to reference when designing spaces for Gen Z.

Retro Revival

These colors evoke a sense of nostalgia, reminiscent of past eras and vintage aesthetics that Gen Z finds intriguing and captivating. Additionally, these hues establish a strong connection to nature, aligning with Gen Z's deep-rooted desire for authenticity and sustainability.

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Mindful Hues

These colors are perfectly suited for Gen Z's focus on mental health and well-being. The cool neutrals create a sense of calmness and tranquility, while the varying shades of green, blue, and purple are refreshing and promote a peaceful state of mind.

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Digital Chic

These vibrant colors perfectly resonate with Gen Z's modern aesthetic and their affinity for digital and fashion influences. The brighter hues bring a sense of playfulness and youthful energy, reflecting Gen Z's desire for self-expression and creativity.

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