Color can be as central to culture as music, food, celebrity and art.

Different color palettes resonate with different generations and can reflect an era. PPG has curated three color stories per generation to inspire designers, architects and specifiers when creating new spaces for different life stages and lifestyles.

Young woman in a black beanie and red plaid jacket smiling while looking at her phone outdoors.

Generation Z Palettes

Color palettes for true digital natives

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Woman in pink sweater holding a white mug and looking at her phone in a bright kitchen.

Millennial Palettes

Color palettes for an experience driven generation

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Xennials Collection

Explore inspiring paint colors for the mini-generation in between.

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Smiling man and woman sitting with a toddler and a large dog in a casual home setting.

Generation X Palettes

Color palettes for an identity driven generation

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Smiling couple embracing outdoors, the man holding a white cup and both wearing warm scarves.

Baby Boomer Palettes

Color palettes for a generation that consistently redefines itself

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Silent Generation Collection

Color palettes for a generation that values hard work and stability

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